Description

ISP Digital Marketing Executive - Role Profile

Purpose of Role
*

We are looking for a
Digital Marketing Executive to join one of our Spanish school’s Marketing and Communications team. Reporting directly to the Head of Marketing (HoM), you will provide support and also have specific areas of responsibility where you will take a lead role.

Key Responsibilities
- Lead generation: work closely with our external SEM, SEO and paid social agencies.
- Lead conversion: execute customer journey optimizations in Hubspot Sales CRM.
- Data analytics: weekly reporting on digital marketing key performance indicators.
- Content generation: proactively capture key day to day school activities and generate engaging content for social media channels, Hubspot Marketing, the school newsletter and website.
- Communications: write, translate and send formal communications to families. Produce and send the regular school newsletter.

Skills, Qualifications and Experience

Core skills:
- Languages: bilingual English-Spanish.
- Copywriting:



creative and confident copywriter in English and Spanish.
- Data analysis: able to analyze data, extract key insights and make data-based recommendations.
- Social media: creative flair to produce engaging content.
- Digital marketing tools: proficient use of Google Analytics and Meta Business Suite.

Valuable additional skills:
- Graphic design (Canva, Illustrator, Photoshop, InDesign, etc.).
- Photography, photo editing, videography, video editing and post-production (AE, Adobe Premiere, Adobe Photoshop).
- CRM marketing platforms (Hubspot, Pipedrive, etc.).

Experience:
- Previous hands-on digital marketing experience is essential.
- Experience in web maintenance (ie Wordpress) and development is desirable.
- Experience in the education sector is desirable but not essential.

Qualifications:
- Marketing qualifications and/or equivalent work experience.

SP Leadership Competencies

You consistently demonstrate and role-model the ISP Lea

📌 Digital Marketing Executive (Elche)
🏢 Laude Newton College
📍 Elche