Wolters Kluwer is a general leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We are currently looking for a Sr. Sales Programs Analyst to join our Corporate Performance & ESG Business Unit. CP & ESG delivers software solutions and services that help organizations manage financial, sustainability, operational, and regulatory reporting requirements, enabling better business performance, risk management, and compliance through data-driven decision-making.

About the Role

The Sr. Sales Programs Analyst supports the development, execution, and measurement of sales programs designed to accelerate pipeline growth, improve seller productivity, and drive revenue outcomes. This role partners with Sales Programs leaders, Sales Strategy, Revenue Operations, Marketing, Enablement, and Sales stakeholders to coordinate program activities, analyse performance results, and identify opportunities to improve program effectiveness. The Sr. Sales Programs Analyst is responsible for gathering and interpreting sales and pipeline data, tracking program performance, maintaining reporting and dashboards, and helping ensure successful execution of sales initiatives. The ideal candidate combines strong analytical capabilities with project coordination skills and a passion for improving sales performance through data-driven insights. Works under general supervision while developing expertise in sales programs, pipeline generation, sales performance management, and go-to-market execution.

Key Responsibilities

- Sales Program Support and Execution – Support the planning, coordination, and execution of sales programs designed to drive pipeline generation, opportunity progression, and revenue growth. Assist in developing program plans, timelines, communications, and performance tracking mechanisms. Coordinate program activities across Sales, Marketing, Revenue Operations, Business Development, and Enablement teams. Help ensure programs are executed on schedule and aligned with defined objectives and success criteria. Maintain program documentation, calendars, and operating rhythms.
- Pipeline Analysis and Performance Reporting – Analyse pipeline, activity, conversion, and sales performance data to identify trends, opportunities, and areas of concern. Create and maintain dashboards, scorecards, and reports that track program effectiveness. Monitor key performance indicators including pipeline generated, pipeline influenced, opportunity progression, sales activity, conversion rates, and seller engagement. Validate data quality and ensure reporting accuracy across program metrics. Prepare regular performance updates and recommendations for stakeholders.
- Sales Team and Stakeholder Partnership – Support Sales Leaders by providing program status updates, reporting, and performance insights. Assist in identifying pipeline generation opportunities across customer segments, territories, industries, and products. Participate in business reviews and planning meetings to gather feedback and communicate program results. Help sales teams understand program objectives, processes,



and reporting.
- Cross-Functional Collaboration – Work closely with Sales Strategy, Revenue Operations, Marketing, Enablement, and Business Development teams to support coordinated go-to-market execution. Assist with translating marketing campaigns into actionable sales motions and seller activities. Partner with Enablement teams to support development and distribution of sales materials, communications, and training resources. Capture and share program best practices and lessons learned.
- Governance and Continuous Improvement – Support program governance activities, including tracking milestones, risks, dependencies, and action items. Monitor program adoption and collect feedback from stakeholders and sales teams. Identify opportunities to improve program execution, reporting, and operational processes. Document process improvements and program outcomes. Contribute to a culture of accountability, continuous improvement, and data-driven decision making.

What We Are Looking For

- 3+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
- Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
- Experience analysing sales, pipeline, customer, or operational performance data.
- Familiarity with B2B sales processes and revenue-generating organizations.
- Experience creating reports, dashboards, and business insights using CRM and analytics tools.
- Working knowledge of Salesforce, Power BI, Excel, or similar reporting platforms.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Employee Benefits

- Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.
- Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being.

Equal Opportunity





All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

Privacy Notice

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Company Culture

If making a difference matters to you, then you matter to us.

Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges. If making a difference matters to you, then you matter to us.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity.

We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential.

With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

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📌 Senior Sales Programs Analyst (Madrid)
🏢 Wolters Kluwer
📍 Madrid