That's why we're looking for a Partner Demand Generation & Marketing Manager to build and scale marketing programs that generate pipeline through our partner network across Middle East, Caribbean, and Southern & Eastern Europe (SEE).Your mission is simple: help our partners generate demand, create qualified pipeline, and accelerate revenue growth across these high-growth markets. You'll work at the intersection of Partnerships, Marketing, and Sales, enabling our reseller ecosystem with impactful campaigns, events, content, and co-marketing initiatives tailored to each market.As our UKI business continues to scale, we expect this role to evolve and take on responsibility for the UKI market in the future. This means you'll have the opportunity to grow with the business and potentially build and lead the demand generation strategy for UKI as the market reaches the next stage of growth.Heads Up:Your day-to-day scope will initially focus on Middle East, Caribbean, and SEE, but we are looking for someone who already understands the UKI B2B/SaaS market and partner ecosystem, as we expect the role to expand into UKI ownership in the future.Native-level English proficiency is essential.

If you're not a native speaker but have an expert-level command of English and professional experience working with UKI customers, partners, or businesses, we still encourage you to apply.Previous experience in SaaS partner/channel marketing, demand generation, or B2B marketing within the UKI market is strongly preferred and will be an important factor in the selection process.As part of the Partner Marketing & Demand Generation team, you'll work closely with Partnerships, Sales, and Marketing to turn our partner ecosystem into a scalable source of pipeline and revenue.You'll have the opportunity to work across multiple international markets, adapting integral strategies to local realities while helping build the marketing foundations of some of Factorial's fastest-growing regions.What you'll do ðOwn and execute the partner demand generation strategy across Middle East, Caribbean, and SEE,



driving qualified pipeline through indirect channels.Plan and manage co-marketing campaigns with strategic partners, including events, webinars, email, digital/paid campaigns, ABM, and local activations.Develop and execute market-specific marketing plans, adapting Factorial's global strategy to local market dynamics, partner maturity, and business priorities.Build partner marketing playbooks, campaign kits, and enablement materials, ensuring consistency with Factorial's brand, positioning, and messaging.Own Marketing Development Plans (MDPs) with partners, including quarterly initiatives, budgets, pipeline targets, and success metrics.Collaborate closely with Partnership Account Executives and Sales teams to align on ICP, messaging, partner priorities, lead quality, and pipeline goals.Monitor campaign performance across the funnel and continuously optimize initiatives based on data and insights, with a strong focus on partner-sourced pipeline and revenue.Manage partner marketing budgets, timelines, agencies, and external vendors to ensure successful execution.Support partner onboarding and activation, helping partners understand how to leverage marketing to generate demand and accelerate growth.Identify opportunities to improve partner marketing processes, frameworks, and playbooks and scale successful initiatives across markets.Work cross-functionally with global Marketing, Content, SEO, Paid, Events, and Sales teams to maximize the impact of partner-led demand generation.Build the foundations for future UKI ownership,



bringing your UKI market knowledge and experience into the wider Partner Marketing strategy and preparing to take on additional market responsibility as the business evolves.ðMust-have3-5 years of experience in demand generation, partner/channel marketing, or B2B marketing roles, ideally within SaaS or technology.Professional experience working with the UKI market, with a strong understanding of its B2B/SaaS landscape, customer dynamics, and partner ecosystem.Experience planning and executing multi-channel marketing campaigns, including events, webinars, email, digital/paid, ABM, content, and partnerships.Proven ability to collaborate closely with Sales and Partnerships teams and translate marketing activity into qualified pipeline and revenue.Strong commercial mindset: you care about business impact, not just leads or marketing activity.Strong project management and organizational skills, with the ability to manage multiple initiatives across different markets simultaneously.Data-driven mindset with the ability to measure, analyze, and optimize campaign performance and pipeline KPIs.Native-level English proficiency or equivalent professional fluency. Nice to haveExperience in B2B SaaS, HR Tech, or other technology environments.Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools.Experience managing Partner Marketing Funds (MDFs) or Marketing Development Plans (MDPs).Previous customer-facing or commercial experience.Experience developing partner enablement materials, campaign playbooks, or co-marketing programs.Perks of being part of Factorial ðAlan as private health insurance ðºHigh growth, multicultural and friendly environment ðHealthy life with Wellhub (Gyms, pools, outdoor classes) ðºð»Save expenses with Cobee ðLanguage classes ðð»‍ð«Breakfast in the office and organic fruit ðFood discounts with Nora ðPet Friendly ðMuch more that we'll spill during the interview processAbout Factorial ðAt Factorial, we’re building the leading AI Business Management Software for companies of all sizes. If you're excited to shape the future of business management technology, we’d love to meet you.Our values ð«We own it: We take responsibility for every project.

📌 Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)
🏢 Factorial Hr
📍 Barcelona