Senior Demand Planning Analyst – Integral

About the Role

At Bacardi, Demand Planning is at the core of our transformation toward a

data-driven, insight-led Integrated Business Planning (IBP)

model.

As a

Senior Demand Planning Analyst , you will be responsible for developing and managing a

robust statistical baseline forecast , while translating data into actionable insights that support key business decisions.

You will operate at the intersection of

data, business understanding, and cross-functional collaboration , influencing stakeholders across Commercial, Finance, and Supply Chain globally—while embodying Bacardi’s values of

Fearless, Family, Founders, and Forward .

Key Responsibilities

1. Statistical Forecasting & Baseline Ownership

Develop, manage, and continuously improve the

statistical baseline forecast

using historical data, market insights, and advanced tools (e.g., SAP IBP)
Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)
Validate forecasts through multiple data sources and business inputs




Manage forecast adjustments within defined governance frameworks

2. Forecast Analysis & Insight Generation

Analyze forecast variations and identify

key drivers, risks, and opportunities
Conduct

root cause analysis

and translate findings into actionable improvements
Generate and communicate

forecast assumptions and ranges
Leverage advanced analytics, including

AI/ML models , to enhance forecasting performance

3. Stakeholder Collaboration & Communication

Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders
Partner with

Sales, Marketing, Finance, and Supply Chain

to understand demand drivers
Facilitate alignment to build a

single, consensus demand plan
Challenge assumptions constructively to improve forecast quality

4. Performance Management & Continuous Improvement

Track and report key forecasting metrics:

Forecast Accuracy / Bias
Forecast Value Add (FVA)
For

📌 Senior Demand Planning Analyst Global (Madrid)
🏢 Bacardi
📍 Madrid