10 sep
|
Zest Hotel & Resort - Ibiza
|
Palma
10 sep
Zest Hotel & Resort - Ibiza
Palma
Director of Marketing Asegúrese de presentar su candidatura con toda la información solicitada, tal como se expone en la descripción del puesto a continuación.
ZEST Resort Ibiza Ibiza, Balearic Islands, Spain (Hybrid)
Morning sun, slow breakfasts, music in the air, and a view that somehow shifts your whole mindset.
The Director of Marketing will launch and lead the marketing strategy for our new luxury resort in Ibiza. This pivotal role will define and execute a holistic marketing plan to position the property & F&B; outlets as a premier destination for global travellers, ensuring brand visibility, guest engagement, and revenue growth. This position will work closely with the General Manager, F&B; Director and Commercial team onsite and will cultivate local & general relationships to generate brand awareness. Strategic Planning & Brand Positioning
Develop and implement the hotel's pre-opening and post-opening marketing strategy aligned with brand values and business goals.
Position the hotel & F&B; outlets as a top-tier luxury destination,
capitalising on Ibiza's global appeal and culture vibrancy.
Work closely with management team and ownership to execute the brand identity, tone, and market differentiation.
Maintain and enforce brand standards in all local marketing materials and communications.
Marketing Strategy & Execution
Concepting marketing plan inclusive of advertising, PR, social, email, and events.
Create content plan and oversee photoshoots
Support execution of paid media & CRM working closely with agencies and Schulte Hospitality's global organisation.
Manage the marketing budget to ensure optimal allocation of resources aligned to business objectives.
Digital & Performance Marketing
Oversee digital campaigns (SEO, SEM, email, social media, influencer marketing) to drive direct bookings and brand awareness
Manage the hotel website, ensuring optimal UX, content relevance, and conversion performance
Analyse performance metrics and KPI's to optimise campaign e
📌 Community & Digital Marketing Lead (Palma)
🏢 Zest Hotel & Resort - Ibiza
📍 Palma