Chief Marketing Officer (CMO) Barcelona (HQ) We are looking for outliers, wired differently from the traditional law firm mindset We are a Legal Tech Boutique that's wired differently to simplify our customers' lives. Barcelona (HQ) — oversees Spain, Portugal, France, Italy, Greece and Mexico (open to remote position) The Team Lexidy is evolving from a traditional, sales-led legal services firm into an AI-native, marketing-led platform. This role exists to transform how people buy from Lexidy — shifting a significant share of purchases from sales conversations to direct, self-serve acquisition.
As we build AI-native products alongside our higher-touch immigration and legal services, the CMO will own the strategy that drives demand, accelerates digital conversion, and grows customer lifetime value across both B2 C and B2 B. This role reports directly to the CEO and leads the Growth & Performance Marketing team (including the Paid Media Specialist and SEO), the CRM Consultant (Hub Spot), the Content Manager, the Data Analyst, the Web/Project Manager and the Affiliate Manager,



plus external agencies and freelancers across SEO, social, video and community.
Tasks and Key Responsibilities Transform Lexidy's acquisition model from sales-led to AI-native, marketing-led/direct, increasing the share of customers who purchase through self-serve digital journeys while supporting higher-touch legal services. Own the full marketing P&L; and strategy across all markets and business lines (Immigration, Real Estate, B2 B, Relocation Services), ensuring every initiative is tied to measurable revenue, gross margin, and EBITDA impact. Build and scale an AI-native marketing function, embedding AI across content creation, SEO/GEO, AI search visibility and citations, paid media, CRM, lifecycle marketing, analytics, and internal workflows to increase output without proportionally increasing headcount.
Own end-to-end demand generation, including paid acquisition (Google, Meta, Linked In, You

📌 Responsable De Marketing (Cequeliños)
🏢 Lexidy
📍 Cequeliños