Develop and execute SEM strategies for short- and long-term growth across general and regional markets, aligning campaigns with business goals, targets, and LTV/CAC efficiency
Lead campaign management and automation across Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing page testing, performance steering, and bidding processes
Design and run campaign A/B tests, causal impact studies, and geo-based incrementality experiments
Leverage automation and AI-driven workflows for campaign monitoring, alerting, and reporting
Measure and optimize performance using Looker dashboards and Snowflake-connected data models
Link paid acquisition to incremental ROI, LTV, and cross-channel efficiency
Partner with Martech and Data teams on tracking reliability, event-level attribution, and SEM data integration
Collaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and align campaigns with brand positioning and market nuances
Define growth priorities, forecast performance, and communicate test learnings and recommendations to stakeholders




Test new Google Ads features and betas, including AI Max, Smart Bidding, and PMax
Synthesize experiment and data insights to inform broader marketing, LTV, and automation strategies
Requirements

5+ years of SEM experience, ideally in a B2C high growth or multi market environment
Advanced understanding of Google Ads operations and automation
Strong analytical mindset, comfortable interpreting Looker dashboards & data
Proven stakeholder management experience
Ability to align multiple teams (Data, Martech, Product, and other marketing channels) around shared goals and influence decision making through clear communication and insights
Working knowledge of tracking, attribution, and marketing data pipelines
Track record of designing meaningful experiments and extracting scalable insights
Ability to balance analytical rigour with experimentation and innovative thinking
Confidence managing cross

📌 SEM Manager (Madrid)
🏢 Jobtailor
📍 Madrid