ROLE PURPOSE

Se pueden requerir diversas habilidades interpersonales y experiencia para el siguiente puesto. Por favor, asegúrese de consultar la descripción a continuación con atención.

We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business.

With a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2C value proposition in the market.

PRIMARY RESPONSIBILITIES

Drive Go-To-Market strategies: Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem
Own merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results
Lead growth-focused campaigns:



Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals
Optimize the merchant journey: Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience
Collaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives
Leverage data and insights: Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trends
Ensure brand and messaging consistency: Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints

KNOWLEDGE & SKILLS

Knowledge in paid media campaigns in BNPL industry
Strong understanding of conversion funnels, performance marketin

📌 Growth Marketing Manager (Barcelona)
🏢 Id Finance
📍 Barcelona