10 sep
|
KANTAR
|
Barcelona
We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.
Job Details
Location: Europe or USA
Winning more consumers in more spaces is essential for brands to succeed on their growth journey. Worldpanel's Demand Spaces offer, part of our behavioural panel data, uncovers demand drivers and unexpected differences in consumer moments, so brands can unleash their full potential. We provide a complete understanding of every occasion as the foundation for brand growth,
enabling our clients to identify how they can innovate and market their products better. We are looking for an expert insight professional to own the commercial development and delivery of this solution with a world leading food and beverage manufacturer.
We can help clients to better understand who they need to target in order to grow their brand. This is vital for planning, NPD, category and portfolio strategy as well as to inform marketing plans when targeting the right messages to the right people.
Key Outcomes
- Producing world-class data insights and advising clients on how to action the recommendations.
- Collaborate with integral and local teams from data preparation to final reporting.
- Reporting to Global Usage and Out Of Home Panels.
- Support the set-up phase in onboarding all internal and external teams into panel methodology and platform and desired outcomes of demand spaces projects.
Key Capabilities:
- Pro
📌 Global Demand Space Director (Barcelona)
🏢 KANTAR
📍 Barcelona