Description:
This position is adecuado for experienced marketing professionals passionate about customer lifecycle growth, digital engagement, and driving measurable impact across global markets. As Associate Director, Global GP Channel Marketing (Customer Nurturing), you will lead the development and execution of a comprehensive professional customer nurturing strategy across the Align GP customer channel.

Your primary focus will include new customer onboarding, inactive customers and churn recovery, growth programs, and loyalty initiatives that elevate customer value, strengthen provider relationships, and support business growth. Partnering closely with cross‑functional teams, including regional marketing, sales, product management, MarCom, data analytics, and clinical education, you will create scalable global programs tailored to the needs of GP customers.

This role reports into the Senior Director, Global GP Channel Strategy & Marketing

Key Responsibilities:
- Develop and lead a global customer nurturing strategy tailored for GP doctors, covering onboarding, engagement, activation,



and retention.
- Build and operationalize a inactive doctor & churn recovery Strategy, using data insights to identify churn drivers and create targeted re‑engagement campaigns.
- Harmonize and optimize New Customer Onboarding Programs that accelerates time‑to‑first‑case and supports early success through tailored communication, education, and behavioral nudges.
- Harmonize, optimize and build growth and loyalty programs that increase customer lifetime value and strengthen relationships with GP customers.
- Work with customer insights & analytics teams to define existing customers segmentation, identify behavioral triggers, and create data‑driven customer journeys.
- Partner with regional and local marketing teams to adapt global programs to market‑specific needs and execution.
- Work cross-functionally to develop messaging, global campaign assets, toolkits, and activation guides.
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📌 Associate Director, Global Gp Channel Marketing (Madrid)
🏢 Align Technology
📍 Madrid