OOH Channel Sales Development Manager

Position Overview / Job Scope

The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.

The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.

Mission, Ambition & Responsibilities

OOH Channel Strategy & Business Development
Develop and implement the OOH channel growth strategy in line with company objectives.
Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.
Define priority customer segments, subchannels and platforms for accelerated growth.
Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.




Identify and recruit new business opportunities, customers and operators to expand channel penetration.
Build strong relationships with key decision-makers, distributors and strategic channel partners.
Portfolio Strategy & Innovation
Adapt the global OOH portfolio to local market needs and operator requirements.
Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.
Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.
Collaborate with Integral Teams to identify future product and category development opportunities.
Bring customer and market insights to support innovation pipelines and business planning.
Customer Development & Activation
Segment customers and operators to develop tailored growth and activation plans.
Create compelling commercial stories, category arguments and opportunity assessments to support customer

📌 Out of Home Channel Sales Development Manager (Madrid)
🏢 Bel
📍 Madrid