We are building a founder-led content engine to drive awareness, support Amazon performance, and lay the foundation for direct-to-consumer growth.
You will be working with POLAR Specialist Coatings, a high-performance paint brand built on over 130 years of manufacturing heritage, operating internationally across Amazon marketplaces.
This role is responsible for owning and executing the full content engine across Amazon and social platforms. Strategy is supported by an external agency - this role is focused on execution, ownership, and performance.
Core Objective
Ensure content is produced consistently, distributed effectively, and driving measurable commercial performance across all channels.
Content Model (Non-Negotiable)
80% POLAR (product-led content)
20% personal (supporting brand content)
Key Responsibilities
1. Content Engine Ownership
Own the full execution of the content engine.
Ensure consistent weekly output across all channels.
Translate strategy into clear execution plans.
Remove friction for the founder and ensure all filming is prepared.
2. Content Production & Repurposing
Coordinate filming and production.
Work with videographer and editor.
Ensure one filming session creates multiple outputs across platforms.
Own output targets across ads, social, and listings.
3. Amazon Content Management
Work with Amazon partner.
Ensure regular delivery of ad creatives.
Continuously improve product pages (images, video, A+).
Create feedback loop: winning ads inform listings and future content.
4. Social Media Execution
Manage posting across Instagram, TikTok, and YouTube.
Coordinate with VA for scheduling and admin.
Ensure consistency and quality.
5. Performance Tracking & Reporting
Track KPIs across Amazon and social.
Provide weekly and monthly reports.
Identify what is working and what is not.
Recommend actions based on performance.