Marketing Operations Manager / Lead Journey – Demand Generation CoE
Role Summary
The Marketing Operations Manager / Lead Journey sits within the Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across multiple global brands and regions.
This role owns the lead journey from anonymous engagement through MQL handoff to Sales, ensuring prospects are captured, identified, nurtured, scored, and qualified consistently. The Marketing Operations Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.
Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved.

What You’ll Be Responsible For

Own and optimize lead journeys from anonymous engagement through MQL across global brands
Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows




Own routing logic and lifecycle governance up to MQL handoff
Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels
Partner with regional teams to adapt journeys to local market needs while maintaining general standards
Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities
Govern lead data hygiene, taxonomy, and cross-platform consistency
Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL

Who Should Apply / Desired Profile
This role is ideal for someone who enjoys owning the front half of the funnel and making complexity invisible to customers and teams.
You may be a strong fit if you:

Love designing how anonymous demand turns into qualified demand
Think in journeys, logic, and behavioral signals
Are deeply curious about what happens before a lead becomes “sales-ready”
Enjoy unta

📌 Marketing Operations Manager (Coslada)
🏢 Ingersoll Rand
📍 Coslada