Your mission
We are seeking a Digital Acquisition Director to grow Euroleague Basketball’s fan base across 200M+ integral audience by bringing new fans to our digital platforms and converting them into our products and entry points. This leader owns the top of the digital funnel — paid acquisition first and foremost — and is fully accountable for three outcomes:
- Scaling efficient paid acquisition across all channels and markets.
- Converting acquired traffic into Euroleague Basketball’s key entry points — streaming, fantasy, merchandise and other products — at an efficient, sustainable cost.
- Maximising the return on every euro of acquisition spend through disciplined CAC/LTV management and continuous testing.

The role owns the demand engine that fills the funnel and hands a steady, growing flow of converted fans to its peer in CRM & Loyalty, who owns engagement, membership and monetisation from that point onward. It operates as the acquisition-side counterpart to Product, Data, Content and Commercial.
Key responsibilities




- Own the digital acquisition strategy across all paid channels and markets, defining how Euroleague Basketball grows efficiently, and setting the acquisition targets, channel mix and budget that deliver it.
- Lead paid acquisition strategy and execution across performance channels (paid social, search, display, video, app install, programmatic, influencers, affiliates), defining channel mix, budget allocation, CAC targets, and the attribution model.
- Drive conversion into our products and entry points: turn acquired traffic into streaming sign-ups, fantasy registrations, merchandise purchases and other products — designing and optimising landing pages, registration and checkout flows in partnership with Product to maximise conversion rate and minimise drop-off.
- Manage the external acquisition agency: brief, set targets, challenge and hold accountable the agency that runs day-to-day operations, and govern the in-house versus agency operating

📌 Digital Acquisition Director (Laza)
🏢 Euroleague Entertainment U.
📍 Laza