eCommerce Marketing Analyst
Description -
Job Summary
HP is seeking an experienced Performance Marketing Analytics Leadwho is passionate about optimizing business outcomes at the intersection of data analytics , AI, and experimentation. This role sits within HP’s eCommerce & Digital Marketing Analytics organizationand plays a critical part in shaping how marketing investments are planned, tested, optimized, and scaled globally.
Using advanced analytics, media mix modeling (MMM), experimentation, machine learning, and AI‑enabled decisioning, this role drives quarterly, monthly, weekly, and in‑period marketing investment decisions across digital channels (including SEM, CSE, Affiliate, Display, Social, Email, and Partner channels). The role partners closely with marketing, data science, product, and engineering leadership to build scalable experimentation and optimization capabilities that improve acquisition, retention, lifetime value, margin, and overall marketing ROI.
This position applies deep subject matter expertise to complex problems,



frequently contributes new ideas and methodologies, and may directly or indirectly lead analysts and data scientists while providing functional leadership within the marketing analytics domain.
Key Responsibilities
Performance Marketing & Optimization Leadership
- Lead digital marketing planning, optimization, and experimentation activities across the optimization process and cadence.
- Drive material improvements in acquisition, retention, and customer lifetime valuethrough data‑driven optimization and experimentation.
- Own and evolve media mix planning tools, attribution frameworks, and optimization modelsused for scenario planning and investment trade‑offs.
- Perform regular intra‑month and in‑period optimization analyses, partnering with channel managers to deploy actionable recommendations.

Experimentation & Attribution
- Design, implement, and analyze adaptive test‑and‑learn programs(A/B, multivariate, quasi‑experimental

📌 Ecommerce Marketing Analyst (Laza)
🏢 HP
📍 Laza