ROLE PURPOSE We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2 C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business. With a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2 C value proposition in the market.
PRIMARY RESPONSIBILITIES
Drive Go-To-Market strategies: Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem Own merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results Lead growth-focused campaigns: Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals Optimize the merchant journey:



Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience Collaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives Leverage data and insights: Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trends Ensure brand and messaging consistency: Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints KNOWLEDGE & SKILLS Knowledge in paid media campaigns in BNPL industry Strong understanding of conversion funnels, performance marketing, and merchant ecosystems Analytical mindset with the ability to turn data into actionable insights Proven ability to launch products/features and drive adoption Excellent commun

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