We are Vestacy Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We're home to some of the world's most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading general private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what's next. We care for our company the way you care for your own home: with energy, passion, and pride. Here, you'll find space to grow, opportunities to lead, and the support to thrive. Together, we're building something extraordinary.
About the role
The Brand Trade Marketing Manage r plays a key role within the Brand Marketing & Trade Marketing team, being responsible for developing the category and brand commercial strategy across assortment, pricing, promotion and visibility, driving excellence in in-store (4 P)



execution across the categories and brands under their responsibility.
The role focuses on developing expert knowledge of the executional drivers required for the category and brands to win in the market, translating shopper and category insights into clear commercial principles and actionable execution standards, while ensuring close partnership with Customer Trade Marketing and Sales teams. You'll be responsible for... - Defining the category and brand commercial playbook, including Assortment, Pricing, Promotional and Shelf strategies (including MSL, distribution targets, pricing architecture, promotional policy and planogram principles) - Responsible to transform playbook into tangible and measurable KPI's (e.g. WD tgts, promo ROI, Shelf of shelf, etc). - Responsible for tracking such KPI's. - Defines distribution, visibility and execution principles for innovation launches, ensuring effective in-market deployment. - Identifies a

📌 Brand trade marketing manager (Madrid)
🏢 Vestacy
📍 Madrid