RESPONSIBILITIES
- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Forecasting Demand

Provide the markets reliable ‘unemotional’ and ‘unpolitical’ baseline; focused on the full horizon of 0-24 months at monthly level buckets, including guidance and support to markets on ‘where to focus to make a difference’

Own the integrated demand plan for assigned distributor markets (Sell ‑ in / Depletions / Inventory context). Drive ‘no or low touch forecasting’ by setting the right parameters for exception-based planning.

Drive for execution, consolidate market intelligence, and commercial inputs into a single demand proposal. Continuous improvement of the demand planning process, challenge the status quo and drive new initiatives.

Gather, analysie and organize external data to e nsure demand plans reflect key drivers: promotions, events, innovation launches, and market ‑ specific dynamics.

Work with global CoE on strategic forecast improvement projects and system enhancement opportunities and ensure alignment with integral and regional planning standards, templates,



and calendars.

Act as the primary planning interface for Commercial, Finance, and Market Supply Chain.

Translate commercial inputs into planning implications and clearly articulate risks, assumptions, and scenarios.

Lead S&OP; (Sales and Operations Planning) monthly performance rhythm by providing impactful and clear insights in demand drivers for the region and the commercial team.

SKILLS

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THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Analytical Thinking

Ability to interpret complex data sets

Take the right decision based on facts and figures

Demand Forecasting Expertise

Proficiency in forecasting techniques and tools (e.g., time series, regression)

Experience using demand planning software (SAP BI, HANA, IBP etc.)

Deep understanding of depletions‑based planning, inventory dynamics, and distributor behaviors

Business Acumen

Knowledge of supply chain and inventory management princ

📌 Demand Planner Coe (Madrid)
🏢 Bacardi
📍 Madrid