Description
Your Role

Are you a Salesforce expert who loves turning complex data into seamless customer experience ? We are looking for a CRM Operations Specialist to lead our B2 B2C CRM Operations from Integral Teams, overseeing and coordinating actions across brands and countries .

In this role, you will be the backbone of our customer relationships, managing the technical ecosystem (Marketing Cloud & Service Cloud) and optimizing the lead-to-opportunity flow. You will bridge the gap between data and human connection, empowering our sales teams and enhancing our B2B Commerce experience.

Beyond the technical scope, you will lead the creation of high-impact creative messaging, establishing communication benchmarks and best practices that will define how our company connects with its clients with a special obsession on omnichannel building .

What you will do
Operations Framework Leadership & CRM Governance

Operations Roadmap: Develop and execute a comprehensive B2B CRM oeprations strategy in align ment with B2B CRM Strategist to deliver business goals,



defining clear KPIs and tracking frameworks.

Data Integrity: Oversee the collection, organization, and hygiene of our database to ensure high-quality segmentation and hyper-personalization.

Performance Analysis: Measure CRM performance using Data Lake insights and deliver actionable recommendations to stakeholders.

External Agencies and Budget Management: day-to-day management of external partners to together execute the operations roadmap delivering real business impact with full accountability.

Technical Ownership: Lead the day-to-day management of Salesforce Marketing Cloud and Service Cloud , acting as the main point of contact for technical troubleshooting.

Integrations: Collaborate with IT and third-party partners to ensure seamless data flow across our tech stack.

B2B Commerce Optimization: Define automation strategies for our B2B Commerce portal to drive growth.

Funnel Optimization: Streamline the lea

📌 Crm Operations Specialist (Madrid)
🏢 Affinity Petcare
📍 Madrid