Key Responsibilities

- Marketing Strategy & Planning * Develop and execute the annual Spain Region marketing plan aligned with sales objectives. * Define target segments and positioning per product line. * Coordinate marketing calendar including trade fairs, product launches and campaigns.
- Campaign Management * Plan and execute online and offline campaigns. * Manage LinkedIn presence and digital content strategy. * Coordinate email campaigns and lead nurturing workflows. * Track campaign performance and ROI.
- Trade Fairs & Events * Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD). * Coordinate stand design, promotional materials and local communication. * Ensure effective follow-up process for event-generated leads.
- Product Launch Support * Coordinate local market introduction of new machines. * Prepare brochures, spec sheets and promotional materials in Spanish. * Support dealer network with launch kits and marketing tools.
- Dealer Marketing Support * Develop co-marketing initiatives with dealers. * Provide branded materials and local adaptation support. * Ensure brand consistency across the Benelux network.
- Content & Communication * Develop case studies and customer references. * Create press releases and maintain relations with industry media.



* Maintain local website content and ensure up-to-date product information.
- Market Intelligence * Conduct structured market analysis on competition, pricing trends and customer needs. * Provide periodic market reports to Sales Director. * Support demand forecasting through market data analysis.
- CRM & Lead Management * Manage marketing-generated leads in CRM. * Qualify leads before handover to Sales. * Monitor lead conversion funnel performance. What This Role Is NOT * No direct sales targets * No cold calling * No key account ownership * No revenue responsibility Sales execution remains with Account Managers. Profile & Qualifications * Bachelor's or Master's degree in Marketing, Business Administration or related field. * 3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries. * Experience with trade fairs and product launches is strongly preferred. * Strong understanding of the Spain market and business culture. * Excellent communication skills in Spanish and English. * Analytical mindset with experience in CRM and marketing performance tracking. xqbhyrx * Proactive, structured and hands-on personality.

📌 Marketing Specialist (Recoletos)
🏢 Zoomlion
📍 Recoletos