Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia. Kaspersky is looking for a Marketing Manager who will be responsible for development, management and roll-out of integrated marketing campaigns for the retail sector as well as support in the development and roll-out of integrated campaigns for corporate customers and channel.

Employment Type: Full-time
La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes.
According to Convenio Colectivo del Sector del Comercio del Metal
Develop and execute the annual B2B marketing plan in alignment with business objectives, sales priorities and budget;
Plan and execute integrated marketing campaigns across multiple channels to generate awareness, demand and pipeline;
Develop and execute joint marketing plans with Partner Marketing Managers in line with the Channel Sales strategy, including MDF-funded activities and channel communications;
Manage the marketing budget, ensuring effective allocation, financial accuracy and budget control;
Develop campaign content and execute targeted lead nurturing and lifecycle communications across different products,



audiences and customer stages;
Measure and report marketing performance, including campaign ROI, pipeline contribution, revenue influence and agreed KPIs;
Ensure accurate campaign and lead tracking, attribution and database management across marketing and CRM systems;
Collaborate with European Marketing, Sales, Channel and other key stakeholders to ensure effective execution and alignment of marketing activities.

10+ years of experience in a B2B marketing role;
~ Fluent English; additional languages such as Portuguese, French or Italian are an advantage;
~ xqbhyrx Experience in marketing communications and content creation;
~ Strong commercial awareness, with the ability to analyze campaign performance, ROI, pipeline contribution and business impact;
~ Experience developing and implementing integrated marketing plans with clearly defined objectives and measures of success;
~ Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines under pressure;
~ Data-driven and results-oriented mindset;
~ Opportunities for career and professional development;

📌 Sales/marketing manager - Leidinggevende (Madrid)
🏢 Kaspersky
📍 Madrid