Email Marketing Specialist - Barcelona - 40h

Published5 of May

At MiiN Cosmetics, we are pioneers in bringing the best of Korean beauty to Europe. Our passion for K-Beauty drives everything we do — from offering high-quality products to creating a unique and immersive shopping experience.

We’re looking for a creative and strategic Email Marketing Specialist to join our team in Barcelona. In this role, you’ll be responsible for designing, executing, and optimizing email marketing campaigns (from newsletters to automated flows) using Salesforce Marketing Cloud. Your mission? Drive retention, boost sales, and support our overall marketing goals across all our markets.

If you’re passionate about email strategy, love working with data, and have an eye for beauty (literally), keep scrolling — this could be your next move
- Our Email Marketing Specialist, will be based in Barcelona.

What will be your responsibilities?
- Email Strategy: Define and implement the strategy for newsletters and automated emails, including campaign objectives, segmentation, content focus,



and template structure.
- Cross-Market Collaboration: Work closely with Country Managers in Italy, Germany, and France to coordinate tailored email campaigns aligned with local market strategies.
- Benchmarking & Trends: Stay up to date with the latest email trends and best practices in the Health & Beauty industry to improve our communication tactics.
- Performance Optimization: Monitor key KPIs (open rates, CTR, conversions), prepare reports, and use insights to drive improvements in future campaigns.
- Email Funnel Management: Define and optimize the full email communication funnel, from lead generation to retention.
- A/B Testing: Test subject lines, content, CTAs, and segmentation to continuously improve campaign performance.

Minimum requirements

What are we looking for?
- At least 4 years of experience in email marketing, ideally within Salesforce Marketing Cloud.
- Proven track record creating and

📌 Email Marketing Specialist (Barcelona)
🏢 Miin Cosmetics
📍 Barcelona