Описание

Amenitiz provides B2B SaaS solutions for the hospitality industry, supporting customer acquisition and sales pipeline generation across European markets. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи

Own paid acquisition across Google Search, Meta, Reddit, LinkedIn, YouTube, and emerging channels
Define and manage CPL, MQL, SQL, and demo conversion targets across markets and channels
Build and iterate campaign architecture for B2B SaaS lead generation
Manage keyword strategy, audience segmentation, bid strategy, creative testing, and landing page alignment
Own the marketing-sales feedback loop to improve lead quality and pipeline conversion
Manage multi-market execution across France, Spain, Italy, and Portugal
Build and maintain performance dashboards in HubSpot, GA4, or similar tools
Run A/B tests on creatives, landing pages, audiences, and bid strategies
Translate experiment results into scalable insights




Present performance analysis and strategic recommendations to senior leadership.
Требования

5+ Years of hands-on performance marketing experience focused on B2B SaaS or B2B tech lead generation
Deep expertise in Google Ads, including search campaigns, non-brand strategy, tCPA, tROAS, smart bidding, quality score optimization, and multi-market execution
Solid Meta Ads experience in lead generation, including CRM-based audiences, lead generation campaigns, and CPL optimization
Fluency in pipeline KPIs including CPL, MQL, SQL, demo conversion, and CAC
Experience working directly with sales teams to improve lead quality
Experience with HubSpot or an equivalent CRM for attribution, pipeline tracking, and campaign optimization
Experience with GA4 and GTM for reporting and data-driven decision-making
Hands-on ability to build and optimize campaigns in Google Ads and Meta Ads Manager
Ability to operate autonomously in a fast-moving environment
Strong analytical

📌 performance marketing manager forB SaaS (Madrid)
🏢 Enfint
📍 Madrid