Beschrijving van de vacature

Functietitel: Culinary Specialist

Vacaturelocatie (kort): Barcelona, ESP, 8009

Discipline: Sales & Marketing

Career Site Contract Hours: 32-40

We're currently looking for a Culinary advisor who will be responsible for driving growth and brand preference for Debic within the Spanish Horeca channel. The role combines culinary expertise, customer engagement, trend translation, and commercial collaboration to support customers, distributors, and the sales team.

The Culinary Advisor develops inspiring and profitable food and pastry solutions using Debic products, strengthens relationships with key operators and influencers, and acts as the culinary ambassador of the Debic brand in Spain.

What we ask:

- Degree in Culinary Arts, Pastry Arts, Gastronomy, or equivalent professional culinary qualification
- Minimum 5 years of experience within Horeca, pastry, foodservice, or professional kitchen environments
- Strong expertise in savour cooking and desserts, bakery applications, dairy-based culinary solutions, and menu development
- Experience delivering demonstrations, workshops, or culinary training is highly desirable
- Passion for gastronomy, innovation, and customer engagement
- Strong presentation and communication skills
- Ability to inspire and influence chefs, customers, and commercial teams
- Commercial awareness and customer-oriented mindset
- Strong organizational and project management skills.
- Proactive, self-driven, and results-oriented
- Native or fluent Spanish
- Good level of English (B2 minimum)
- Valid driving licence
- Willingness to travel frequently across Spain
- Flexibility to support events during evenings or weekends when required

What we offer:

- Versátil and hybrid working environment
- Combination of home office, professional kitchen, customer visits, and trade events
- Frequent travel throughout Spain
- Competitive salary according to experience and qualifications
- Company car
- Annual bonus scheme
Access to professional culinary facilities and continuous development opportunities

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Vacancy description:

Culinary Expertise & Customer Support:

- Act as the culinary expert and ambassador for Debic in the Spanish Horeca market
- Inspire chefs,



pastry chefs and foodservice professionals through innovative applications and menu solutions
- Develop recipes, concepts, and applications that demonstrate the value and versatility of Debic products
- Provide technical advice and troubleshoot product performance challenges in professional kitchens

Commercial & Customer Development:
- Support the sales team in developing business opportunities with distributors, wholesalers, key operators, culinary schools, and chain customers
- Participate in customer visits, presentations, workshops, and business development activities
- Help build long-term relationships with key customers and foodservice influencers
- Contribute to customer retention and acquisition through culinary expertise and value-added support

Brand Activation & Marketing Support:
- Deliver culinary demonstrations, workshops, trade fairs, customer events, and show cooking activities
- Support local activation of marketing campaigns and product launches
- Create engaging culinary content for customer presentations, social media, digital platforms, and trade publications
- Represent Debic at industry events and relevant Horeca exhibitions

Innovation & Trend Translation:
- Monitor foodservice, dessert, and gastronomic trends
- Translate market insights into relevant culinary concepts and business opportunities
- Collaborate with Marketing, Sales, and Innovation teams to develop solutions that meet customer needs
- Test and validate new product concepts and applications

Training & Capability Building:

- Deliver product and application training to customers, distributors, and internal teams
- Support onboarding and continuous development of sales teams through culinary education
- Develop training materials, recipes, and best-practice guidelines.

Key Performance Areas:





- Increase engagement and preference for the Debic brand among Horeca professionals
- Deliver impactful customer demonstrations and culinary activations
- Support commercial growth through culinary expertise and customer collaboration
- Build strong relationships with key operators, distributors, culinary schools, and industry influencers
- Identify and implement relevant culinary trends and innovation opportunities
- Strengthen the culinary competence of customers and internal stakeholders

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

The Culinary Advisor role is to support the global business. As part of the Marketing Team, you work closely with the International Culinary advisors community, Sales & Marketing departments and key internal & external stakeholders to increase brand awareness, brand credibility and physical distribution of FrieslandCampina products.

Recruiter: Krisztina Czipa

Recruiter email: [email protected]

Waarom jij bij ons wilt werken:

Een inspirerend doel

Betere voeding voor de wereld en een goed inkomen voor onze boeren, nu en voor toekomstige generaties.

Een coöperatieve cultuur

Gekenmerkt door wereldwijde samenwerking, respect en gedeeld succes.

Een tastbare impact

Ruimte voor jouw ambitie, met autonomie en een duidelijke focus.

Jouw groei is onze groei

We investeren in jouw persoonlijke en professionele ontwikkeling via trainingen en opleidingen.

Heb je vragen?

Neem gerust contact op met onze recruiter

✉ [email protected]

📌 Culinary Specialist (Barcelona)
🏢 FrieslandCampina
📍 Barcelona