Introduction
At COCUNAT, we’re building a new generation of clinical beauty: high-performance products, disruptive branding and a digital-first mindset.
We’re looking for a Head of Acquisition to lead customer acquisition and accelerate business growth across international markets.
This will be a key role within the Growth team, combining strategic vision, performance and leadership to build a more diversified and scalable acquisition structure across Meta, Google Ads, SEO, Affiliates and Content Influencers.
Your responsibilities
Strategy & Growth
Design and lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US.
Define channel mix and budgets based on CAC, ROAS, LTV:CAC and business goals.
Drive acquisition diversification beyond Meta.
Identify new growth and scalability opportunities.
Paid Media & Performance
Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets.
Manage campaigns and budgets with a strong focus on profitability and sustainable growth.




Collaborate closely with Creative teams to develop performance-driven messaging and creatives.
Analyse results and turn data into actionable decisions.
Data & Leadership
Monitor key acquisition KPIs and build business-oriented reporting frameworks.
Ensure reliable attribution and tracking across the analytics ecosystem.
Lead and develop the acquisition team.
Foster a data-first, ownership-driven and high-performance culture.
Drive the adoption of AI tools and new technologies to improve productivity and performance.
Your profile
5–8 years of experience in Performance Marketing, Growth or Digital Acquisition, ideally within ecommerce or DTC brands.
Strong experience managing Meta Ads and Google Ads with high budgets.
Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies.
Analytical and business-oriented mindset with strong performance understanding.
Experience leading or coordinating teams.
Familiarity with tools such as GA4, Big

📌 Head of Acquisition (Barcelona)
🏢 Cocunat
📍 Barcelona