BUENA

Protein-first global brand

Chief Executive Officer (CEO)

Buena is building the world's first protein-first food brand. We start with pizza, but our vision is bigger: a full range of meals across channels that prove you never have to choose between eating well and eating high-protein food you actually want. We launched in Barcelona and we are going global.

We're looking for a CEO who doesn't just execute, someone who architects the machine, then runs it at full speed, and leads Buena from its first location to a general, multi-channel brand.

The Role

You will lead Buena. You'll work alongside the founder (who leads brand, community and product) and our investors (including some of the most successful entrepreneurs in Spain) to ensure the company is built on the best foundations from day one and is ready to scale when the time comes.

This is a 360° leadership role with full ownership of the company: strategy, P&L;, team, fundraising and expansion. You set the vision, the plan and the numbers and you get your hands dirty as we scale.

What You'll Own

- Company leadership & P&L;: overall performance, strategy and final accountability for the business
- Financial management: daily KPIs, P&L;, cash flow, reporting, and investor relations
- 12-month execution plan: milestones, KPIs
- 10-year growth strategy: market expansion, retail, international rollout
- Fundraising: leading the round — deck, data room, investor narrative, and closing
- Channel strategy: defining and leading how Buena reaches the world. Restaurants & own locations, retail & grocery, HORECA (hotels, gyms, corporate canteens, sport facilities), D2C & delivery, and wholesale partnerships
- In the trenches:



this isn't a strategy-only seat. You'll be in the kitchen making pizzas if we're short-staffed, approving tickets, checking inventory at 11pm before a launch... No task is beneath you if the brand needs it
- Organisation building: designing the org chart as we scale, from 5 to 50+, and hiring the people who define Buena's culture
- Processes & systems: the infrastructure that lets the brand grow without breaking
- Board & investor relations: keeping investors aligned, informed and confident as you build

Who You Are

- You've led before: founder, general manager, or senior operator who has run a P&L; and built or scaled a team
- You've operated in high-intensity, fast-moving environments: startup, consulting, finance, or all three
- You're as comfortable in the mud as you are in the boardroom: no task is too small, and you're not afraid of getting your hands dirty
- You're obsessed with fitness, nutrition, and the lifestyle category: this isn't just a job, it's personal
- You think in systems but move with urgency: structured enough to build, scrappy enough to improvise
- You can walk into a room with investors and command it: clear, data-driven, confident
- You can design a 10-year vision presentation and execute a 30-day plan
- You want to build something big and are ready to commit to it
- Buena is moving fast.



As the brand scales from its first location to a multi-market, multi-channel operation, you will lead the design and evolution of the company — not just manage what exists, but design what is needed next (including fundraising, expansion, hiring, and more).

The Culture You'll Build

- Culture at Buena is not a slide in a deck. It is how we make decisions under pressure, how we treat each other when things are hard, and how we want to be perceived. As CEO, you are the person who sets it, lives it and makes it real for the team and the investors.
- High bar, low ego: we hire people better than us and get out of their way
- We all get our hands dirty: we're all there when it's needed — to make pizzas, accelerate a renovation, or prepare a presentation for the biggest B2B opportunity
- Obsession and hard work: luck is a consequence of hard work
- Owners, not employees: C-level and early team act like the company is theirs, because it is
- Speed with intention, backed by data: we move fast, fuelled by hunger and data
- Fitness-first mindset: we live the lifestyle we are selling

What We Offer

- Significant equity stake: you lead this and own a meaningful piece of it
- Competitive base salary, structured around performance milestones
- The top seat from day one: full ownership, with the founder, the investors, and every key decision
- The creative freedom to build the company and the operational playbook from scratch
- The opportunity to lead the biggest protein brand of the next decade, growing and scaling it from the ground up

If this sounds like you, we want to hear from you!!

📌 CEO / General Manager (Barcelona)
🏢 Buena Protein Pizza
📍 Barcelona