About us

At Homeclub we are rethinking adaptable rentals. Our mission is to make finding and living in a home effortless for people who need a place for a month or longer, while giving property owners a partner they can trust. We manage hundreds of properties and are scaling fast, building the team that will take us to the next level.

About the role

Lead Homeclub’s digital product and transform the website into an increasingly pivotal direct sales channel. You will be responsible for understanding user behavior, optimizing their experience, defining and prioritizing new features, and continuously improving conversion rates from initial visits to inquiries and bookings.

What you'll do

- Take functional and business ownership of the digital channel, its evolution, and its performance.
- Define the digital product strategy and roadmap, fully aligned with business objectives.
- Analyze the entire customer journey, from the initial search to inquiry, booking, and post-sales.
- Identify drop-offs, points of friction, and improvement opportunities at every stage of the digital funnel.
- Design and prioritize features based on their impact on customer experience, conversion rates, and revenue.
- Lead the end-to-end product lifecycle—analysis, definition, design, development, launch, measurement, and iteration—coordinating key teams to ensure flawless execution within established deadlines.
- Coordinate the efforts of UX/UI, Product Owners, and the engineering team, ensuring clear priorities and agile execution.
- Collaborate with Marketing to analyze traffic sources, intent, and quality, improving on-site and in-app conversion rates.
- Partner with Reservations and Sales to seamlessly bridge the digital journey with human touchpoints and boost conversion on online-generated leads.




- Define success metrics for every launch, evaluate outcomes, and decide whether to iterate, scale, or sunset features.
- Progressively drive online bookings to increase the share of the direct digital channel within Homeclub’s overall business.
- Proactively identify risks and bottlenecks to streamline decision-making across Business, Marketing, and Technology.

How We Measure Success: Digital Channel Growth

Your key performance indicators (KPIs) will be tied to metrics you can directly impact:

- Visit-to-qualified-lead conversion rate.
- Visit-to-booking conversion rate.
- Funnel drop-off rates at each stage.
- Direct revenue and bookings generated through the digital channel.
- Percentage of direct digital bookings relative to total business bookings.
- Time required to complete an inquiry or booking.
- Adoption rate and overall impact of new features.
- User experience metrics: CSAT, technical errors, and major digital friction points.
- Speed of learning and execution of high-impact improvements.

About you

- Relevant Experience: 7+ years leading digital sales channels, with a proven track record of driving conversion rates, revenue, or digital channel growth.
- Transactional Business Experience: Ideally in travel, hospitality, marketplaces, PropTech, real estate, or high-consideration e-commerce.
- Product & Business Mindset: Ability to balance customer needs, commercial impact, technical feasibility,



and speed of execution.
- Mastery of UX & CRO: Hands-on experience analyzing user journeys, identifying friction points, framing hypotheses, and optimizing conversion funnels.
- Analytical Skills: Advanced proficiency in tools such as Google Analytics 4, Mixpanel, Clarity, or Hotjar, with the ability to translate data into actionable product decisions.
- Technical Savvy: Solid understanding of architecture, integrations, and APIs to collaborate effectively with engineering teams and evaluate technical tradeoffs (without acting as a system architect).
- Cross-Functional Leadership: Strong ability to coordinate and align Marketing, Sales, Reservations, UX/UI, and Tech, while maintaining full ownership of the product.
- Communication & Execution: Clear communicator capable of setting priorities, documenting requirements seamlessly, removing ambiguity, and driving initiatives forward.
- Practical AI Usage: Habitual use of artificial intelligence tools for research, analysis, documentation, prototyping, and accelerating product workflows.
- Languages: Fluent in Spanish and English to support our international client base and operations.

Why Homeclub?

This role reports directly to the General Management (C-Suite/Managing Director) and works cross-functionally with Technology, Marketing, Sales, and Reservations.

You will have the opportunity to take full ownership of a product with a direct impact on business performance, work close to core decision-making, and bridge technology with a real-world hospitality experience. This is a role with the authority to define priorities, establish a way of working, and transform Homeclub’s digital channel into a powerful competitive advantage.

📌 Head of Product & Conversion (Madrid)
🏢 Homeclub
📍 Madrid