Openbank, Spain's digital bank, is seeking a General Brand Strategy & Activation Lead to shape a differentiated global brand platform and translate it into actionable market activation across markets. You will drive creative direction, launch toolkits, and activation principles while partnering with markets, measurement teams and agencies to deliver consistent impact on awareness and customer experience.
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📌 Global Brand Strategy & Activation Leader (Madrid)
🏢 Santander
📍 Madrid
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