Job Description

As a Senior Analyst, Loyalty Analytics, you will be the primary analytics partner for Zooplus' Loyalty Product and Loyalty Business teams. You will translate business questions into analytical frameworks, measure the impact of loyalty initiatives, and deliver actionable insights that support decision-making and program growth.

You will own key loyalty measurement frameworks, define and monitor program KPIs, and ensure the loyalty analytics backlog remains aligned with business priorities and company strategy. This role combines hands-on analytics expertise with functional leadership and stakeholder management.

Key Responsibilities

- Translate business questions into analytical approaches and actionable insights that support loyalty program decisions.
- Measure the impact and incrementality of loyalty initiatives through experimentation, cohort analysis, and performance evaluation.
- Define, maintain, and evolve KPIs that measure loyalty program performance, customer engagement, retention, and customer value.
- Build dashboards, reporting solutions, and measurement frameworks that enable data-driven decision-making.
- Act as the primary analytics partner for Loyalty Product and Loyalty Business teams, providing analytical guidance and recommendations.
- Own and prioritize the loyalty analytics backlog, ensuring it remains aligned with business priorities, loyalty program objectives, and company strategy.




- Influence product and business decisions through data-driven recommendations and clear communication of analytical findings.
- Promote analytics best practices and continuously improve measurement methodologies, reporting standards, and data quality.

What Success Looks Like

Within your first 6-12 months, you will:

- Become the trusted analytics partner for Loyalty Product and Loyalty Business teams.
- Establish and maintain a scalable KPI framework for monitoring loyalty program performance.
- Deliver robust measurement approaches for key loyalty initiatives and product enhancements.
- Ensure the loyalty analytics backlog is prioritized and aligned with evolving business priorities.
- Deliver actionable insights that influence product decisions, customer experience improvements, and program growth.
- Build reporting and dashboard solutions that increase visibility of loyalty program performance and enable self-service decision-making.

Why You'll Love Working With Us

- Ownership of a strategically important business area.
- Opportunity to influence the future of customer loyalty across multiple markets.
- Close collaboration with product and business leaders.
- A highly data-driven environment where insights directly shape decisions and customer experience.
- An international team focused on continuous improvement and customer value.
- Opportunities to grow both your analytical expertise and functional leadership capabilities.

📌 Senior Analyst - Loyalty Analytics (All Genders) (Madrid)
🏢 zooplus
📍 Madrid