BAT is evolving at pace into a general multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together
British American Tobacco Portugal has an exciting opportunity for a Retail Activation Internship in Madrid.
This role is part of the Marketing /Trade Marketing team, and this experience will prepare you to work within a dynamic team and to develop practical skills in an excellent working and multinational environment. In this role you will be responsible for performing market and portfolio analysis, identifying untapping consumer opportunities amongst other tasks.
Your Key Responsibilities Will Include
Performing market and portfolio analysis.
Identify respective issues / untapped consumer opportunities and support the development of responsive actions based on market data & consumer insight.
Support the implementation of the marketing plan to ensure marketing objectives are achieved.
Monitor,
analysis and report on competitor’s activities.
Support new product initiatives to be launched on the market across digital channels.
Assist in the deployment of the brands’ brand plan through different campaigns, touchpoints & engagement mechanics online.
Support the creative development process through continuous communication with internal teams and external agencies.
What are we looking for?
University Degree in Business Administration, Marketing, Trade Marketing, Economics or related fields.
Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
Strong analytical and problem-solving skills.
Advanced proficiency in Microsoft Office Tools as Excel and PowerPoint, Power BI.
Excellent organizational skills and attention to detail.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Strong communication and stakeholder management skills.
Proac
📌 Retail Activation Internship (Madrid)
🏢 BAT
📍 Madrid