The Role
We're looking for a Marketing Manager who can own the full Onefam brand — strategically
and operationally. You'll define where we go and then roll up your sleeves to help get us
there. You'll lead a small but sharp team (developer, SEO specialist, content specialist) while
staying hands-on yourself: writing copy, running paid campaigns, jumping into content when
it matters.
This is not a purely strategic role. We need someone who can think at the brand level on
Monday and be in the weeds on a Meta campaign by Wednesday. If you need a big team to
get things done, this probably isn't the right fit. If you thrive on ownership and move fast —
read on.

What You'll Do
Define and drive the overall Onefam marketing strategy across all channels and properties.

Leverage AI tools and digital innovation to punch above our weight.

Manage and mentor a team of specialists (developer, SEO, and content) setting clear goals and supporting their growth.

Own paid media — Meta, Google, and beyond — from strategy to execution and optimisation.





Lead content strategy and get hands-on when needed: social, email, blog, partnerships.

Drive direct booking growth and reduce OTA dependency through smart digital marketing.

Own the brand voice and make sure it stays consistent, authentic, and unmistakably Onefam.

Track performance — set KPIs, build reports, and turn data into decisions.

Collaborate closely with operations and leadership to align marketing with business goals.

Stay close to the traveller community — on the ground, online, and everywhere in between.

Who You Are
minimum 4 years of experience in digital marketing, ideally in travel, hospitality, or a fast-paced consumer brand.

Strong strategic thinker who's equally comfortable executing — you don't wait for someone else to press go.

Proven track record in paid media (Meta Ads, Google Ads) and performance marketing.

Solid content instincts: you know what makes people stop scrolling and you know how to brief (or w

📌 Marketing Manager (Barcelona)
🏢 Onefam Hostels
📍 Barcelona