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The Position
The Position
The Breast & Gyne Marketing Lead (ML) leads the strategic, cross-functional, and operational marketing organization within the Breast Therapeutic Area. Moving beyond traditional product management, the ML holds end-to-end accountability for designing and executing holistic marketing strategies across current products and upcoming pipeline launches. Acting as a VACC leader (Visionary, Architect, Coach, Catalyst), the ML directs brand management, digital strategy, customer insights, and strategic communications. The role ensures commercial excellence, optimizes resource allocation, and fosters an agile,
high-performing squad aligned with general networks and local healthcare ecosystem priorities.
Key Responsibilities:
Strategic Leadership and End-to-End Governance
Leading from a marketing perspective the disease area strategy across all products and indications, ensuring cross-squad alignment, strategic coherence, and maximum market impact.
Acts as the ultimate decision-maker for the marketing function, streamlining governance to enhance execution speed, agility, and business responsiveness.
Ensuring Commercialization Excellence standards, leading high-impact initiatives such as advanced segmentation, targeting, market potential modeling, and performance reporting in direct alignment with global and local teams.
Team Leadership, VACC Mindset, and Talent Acceleration
Builds, coaches, and empowers a high-performing marketing team, fostering an environment of psychological safety, diversity, an
📌 Marketing Lead Breast (Madrid)
🏢 Roche
📍 Madrid