Key Responsibilities1. Marketing Strategy & PlanningDevelop and execute the annual Spain Region marketing plan aligned with sales objectives.Define target segments and positioning per product line.Coordinate marketing calendar including trade fairs, product launches and campaigns.2. Campaign ManagementPlan and execute online and offline campaigns.Manage LinkedIn presence and digital content strategy.Coordinate email campaigns and lead nurturing workflows.Track campaign performance and ROI.3. Trade Fairs & EventsOrganize participation in industry exhibitions (e.G. Infra Relatiedagen, TKD).Coordinate stand design, promotional materials and local communication.Ensure effective follow-up process for event-generated leads.4. Product Launch SupportCoordinate local market introduction of new machines.Prepare brochures, spec sheets and promotional materials in Spanish.Support dealer network with launch kits and marketing tools.5. Dealer Marketing SupportDevelop co-marketing initiatives with dealers.Provide branded materials and local adaptation support.Ensure brand consistency across the Benelux network.6.



Content & CommunicationDevelop case studies and customer references.Create press releases and maintain relations with industry media.Maintain local website content and ensure up-to-date product information.7. Market IntelligenceConduct structured market analysis on competition, pricing trends and customer needs.Provide periodic market reports to Sales Director.Support demand forecasting through market data analysis.8. CRM & Lead ManagementManage marketing-generated leads in CRM.Qualify leads before handover to Sales.Monitor lead conversion funnel performance.What This Role Is NOTNo direct sales targetsNo cold callingNo key account ownershipNo revenue responsibilitySales execution remains with Account Managers.Profile & QualificationsBachelor’s or Master’s degree in Marketing, Business Administration or related field.3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries.Experience with trade fairs and product launches is strongly preferred.Strong understanding of the Spain market and business culture.Excellent communication skills in Spanish and English.Analytical mindset with experience in CRM and marketing performance tracking.Proactive, structured and hands-on personality.

📌 Marketing Specialist (España)
🏢 Zoomlion
📍 España