One of the world's most iconic and recognisable brands is seeking an ambitious, commerciallyastute and highly influential Marketing Lead to drive growth across a strategically importantEuropean region.This is a opportunity to shape and execute marketing strategy across Spain, Portugal, Italy and Switzerland, leading initiatives that strengthen brand awareness, deepen customer engagementand accelerate commercial performance.About the RoleAs Marketing Lead, you will take ownership of the development, implementation andoptimisation of marketing activities across a diverse and strategically significant region.You will leverage your understanding of consumer behaviour, market dynamics and culturalnuances to create compelling marketing programmes that resonate with customers, strengthenbrand loyalty and deliver measurable business results.Key Responsibilities• Develop and execute integrated marketing strategies and campaigns across digital, social, CRM, PR, events and retail channels.• Lead the localisation and activation of regional and integral marketing initiatives tomaximise market relevance and commercial impact.• Drive customer acquisition, retention and advocacy through innovative, insight-ledmarketing programmes.• Plan and deliver engaging customer experiences, events and activations for customers,partners, dealer networks and stakeholders.• Create and deploy dealer marketing toolkits, campaign assets and best-practiceframeworks.• Monitor, analyse and optimise campaign performance,



leveraging data and insights tocontinuously improve ROI and effectiveness.• Manage regional marketing budgets and ensure investment aligns with businesspriorities and growth objectives.• Collaborate closely with sales teams, dealer networks, agencies and key stakeholders toenhance market performance.• Build and maintain strong relationships with media partners, influencers, industrycontacts and strategic partners.• Identify emerging trends, market opportunities and customer insights to supportinnovation and future growth.Essential Experience & Skills• Proven success delivering marketing strategies and campaigns across Spain, Portugal, Italy and Switzerland, • Strong understanding of digital-first and omnichannel marketing.• Excellent stakeholder management and relationship-building capabilities.• Demonstrated ability to influence and collaborate across cross-functional andmulticultural teams.• Commercially minded with a strong focus on growth, performance and measurableoutcomes.• Experience working with agencies, suppliers and external partners.• Minimum 6 years' experience in a senior marketing or marketing lead role.• Experience within automotive, mobility, lifestyle, premium consumer goods or relatedsectors.• Experience working across distributor, dealer or franchise networks.• Experience managing marketing programmes within complex international organisations.

📌 Marketing lead southern europe (España)
🏢 Legacy London Recruitment
📍 España