Description

At ICF Next, we believe great impact starts with great people. You’ll join a diverse, multidisciplinary team working at the intersection of strategy, creativity, and public impact, delivering meaningful projects for EU institutions and public‑interest organisations. In a collaborative environment that values curiosity, initiative, and ownership, you’ll help shape policies, narratives, and campaigns that truly matter across Europe.

The Media Planner plays a central role in the design, coordination, and delivery of multi-country, multi-channel media campaigns within the Media Department. This role combines strategic media planning, operational coordination with external media buying agencies, and data-driven performance monitoring to ensure high-quality, consistent, and impactful campaign delivery.
- Designs and develops integrated media plans across digital and offline channels, aligned with client objectives, target audiences, and budget frameworks.
- Manages the full lifecycle of media campaigns, including planning, phasing, implementation coordination, optimisation,



and reporting.
- Coordinates closely with external media buying agencies, ensuring clear briefings, accurate delivery of assets, and alignment on timelines and KPIs.
- Oversees complex, multi-country campaigns, ensuring consistency, localisation accuracy, and compliance with EU institutional requirements.
- Structures and manages large volumes of campaign assets and materials, ensuring timely and accurate delivery to media buying partners.
- Validates media plans, delivery schedules, and implementation details provided by external partners to ensure quality and accuracy.
- Tracks campaign performance across channels, consolidating data from multiple sources into clear and actionable insights.
- Develops and maintains robust reporting frameworks, including dashboards and visualisations for internal and client-facing use.
- Ensures strong coordination between internal teams (account, creati

📌 Media Planner (Madrid)
🏢 Icf
📍 Madrid