Job Description Summary
Role Purpose
The Brand Manager – Spain plays an essential executional role in delivering locally relevant marketing activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will be driving brand activation on a local level for your dedicated brands and working closely together with the local business operations team and local bottling partner, CCEP as well as the global/ European network to ensure that all brand activities meet Spanish market needs while remaining consistent with central brand strategy.

This is a hands-on, detail-oriented role adecuado for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution.

Key Responsibilities

Drive and manage brand activation at the local level, including building annual brand plan, managing brand campaigns, activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler & cross functional teams





Support the Sparkling Flavours Senior Marketing Director on cross-functional initiatives, work assignments and tasks that align to brand priorities

Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget

Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.

Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value

Coordinate local activations with bottler, including brand campaigns, POS activations & promos, events, experiential/sampling

Prepare reports / market analysis / presentations as needed (e.g. monthly performance reports)

Work with agencies (creative, digital, shopper, packaging) on adaptation briefs and quality control.

Support selling presentations, retailer activation

📌 Manager, Brand Management Spf (Madrid)
🏢 The Coca Cola
📍 Madrid