Would you like to join a integral, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values - trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils
Learn more about us as a workplace upm.com/careers
UPM Adhesive Materials is looking for a Segment & Business Development Manager, Signage & Promotion and Public Transportation Graphics to join our team.
Greetings from your future manager
" We are at an exciting stage in the evolution of the Graphics business, with significant opportunities to drive growth through innovation, market insight and strong customer partnerships. As Segment & Business Development Manager, you will play a pivotal role in shaping our future direction,



identifying new opportunities and turning market trends into profitable business growth. If you are passionate about strategy, customer value and making a tangible impact in an international environment, I would be delighted to hear from you. " - Eulalia Alcaraz, Product Portfolio Strategy, PD&I; Graphics Director
What you will do
- Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
- Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
- Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
- Build and maintain relationships across the industry ecosystem, including customers, business partners, trade association

📌 Segment & Business Development Manager , Signage & Promotion and Public Transportation Graphics (España)
🏢 UPM
📍 España