At ING we are looking for Private Banking CRM Specialist

We are looking for a person with a strong communications mindset: someone who can design, orchestrate and continuously improve the end-to-end communication experience for Private Banking clients, connecting business priorities, customer needs, data, channels and regulatory requirements into clear, relevant and effective client interactions.

Your role and work environment

The Tribe’s responsibility is to deliver exceptional service to Affluent and Private Banking clients by helping them build well-balanced portfolios tailored to their knowledge, suitability and future financial needs. The goal is to increase share of wallet with existing clients while attracting new Affluent clients.

Our way of working showcases ING’s distinctive approach, products and proactive service model: anticipating client needs, removing friction and creating a seamless, rewarding experience for current and potential clients.
As an expert, you will bring the business know-how,



customer perspective and delivery skills needed within the Squads to realise our shared purpose.

Job purpose
Design, orchestrate and continuously improve the end-to-end communication experience for Private Banking clients.

You will define communication strategies, build and optimize customer journeys across channels, and develop engagement models that strengthen client relationships and drive business outcomes.

Working closely with Private Banking, Digital, Data, UX, Compliance, Legal and Customer Experience teams, you will ensure that every interaction delivers a seamless, personalized and compliant customer experience, whether through digital channels, product-related communications or human interactions with Wealth Specialists.

You will make data-driven decisions to improve client engagement, satisfaction, adoption and commercial performance while contributing to the evolution of ING’s Private Banking proposition.

Your key responsibilities:
Customer Co

📌 Private Banking CRM Specialist (Madrid)
🏢 ING España & Portugal
📍 Madrid