Director of Marketing

ZEST Resort Ibiza Ibiza, Balearic Islands, Spain (Hybrid)

Embrace the energy of ZEST.
Where wild beauty meets relaxed luxury, a refined escape with Ibiza’s energy. A place to unwind, connect and indulge. Morning sun, slow breakfasts, music in the air, and a view that somehow shifts your whole mindset.
ZEST is a five-star resort tucked into the hills above San Antonio.

The Director of Marketing will launch and lead the marketing strategy for our new luxury resort in Ibiza. This pivotal role will define and execute a holistic marketing plan to position the property & F&B; outlets as a premier destination for integral travellers, ensuring brand visibility, guest engagement, and revenue growth. This position will work closely with the General Manager, F&B; Director and Commercial team onsite and will cultivate local & global relationships to generate brand awareness. The ideal candidate would be a self-starter, outgoing, a creative thinker and enjoy working in a fast-paced environment.
Job duties & responsibilities
Strategic Planning & Brand Positioning




Develop and implement the hotel’s pre-opening and post-opening marketing strategy aligned with brand values and business goals.
Position the hotel & F&B; outlets as a top-tier luxury destination, capitalising on Ibiza’s global appeal and culture vibrancy.
Work closely with management team and ownership to execute the brand identity, tone, and market differentiation.
Maintain and enforce brand standards in all local marketing materials and communications.
Marketing Strategy & Execution
Concepting marketing plan inclusive of advertising, PR, social, email, and events.
Create content plan and oversee photoshoots
Support execution of paid media & CRM working closely with agencies and Schulte Hospitality’s global organisation.
Manage the marketing budget to ensure optimal allocation of resources aligned to business objectives.
Digital & Performance Marketing
Oversee digital campaigns (SEO, SEM, email, soci

📌 Digital Marketing Director (Islas Baleares)
🏢 Zest Hotel & Resort - Ibiza
📍 Islas Baleares