Senior Demand Planning Analyst – Integral About the Role At Bacardi, Demand Planning is at the core of our transformation toward a data-driven, insight-led Integrated Business Planning (IBP) model. As a Senior Demand Planning Analyst , you will be responsible for developing and managing a robust statistical baseline forecast , while translating data into actionable insights that support key business decisions. You will operate at the intersection of data, business understanding, and cross-functional collaboration , influencing stakeholders across Commercial, Finance, and Supply Chain globally—while embodying Bacardi’s values of Fearless, Family, Founders, and Forward . Key Responsibilities 1. Statistical Forecasting & Baseline Ownership Develop, manage, and continuously improve the statistical baseline forecast using historical data, market insights, and advanced tools (e.g., SAP IBP) Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)



Validate forecasts through multiple data sources and business inputs Manage forecast adjustments within defined governance frameworks 2. Forecast Analysis & Insight Generation Analyze forecast variations and identify key drivers, risks, and opportunities Conduct root cause analysis and translate findings into actionable improvements Generate and communicate forecast assumptions and ranges Leverage advanced analytics, including AI/ML models , to enhance forecasting performance 3. Stakeholder Collaboration & Communication Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders Partner with Sales, Marketing, Finance, and Supply Chain to understand demand drivers Facilitate alignment to build a single, consensus demand plan Challenge assumptions constructively to improve forecast quality 4. Performance Management & Continuous Improvement Track and report key forecasting metrics:
Forecast Accuracy / Bias Forecast Value Add (FVA) Forecast Volatility Use metrics a

📌 Senior demand planning analyst global (Madrid)
🏢 Bacardi
📍 Madrid