Novartis’ ambition is to be a recognized leader in customer experience and engagement (CE&E;). The CE&E; IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.
- This role is part of the Customer Experience Strategy & Activation team of the CE&E;, IMI organization - a team of innovative, passionate talent focused at designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.
- As Director, Creative Strategy, you will drive and work with agencies of record across brands and therapeutic areas to define and execute the creative expression of brand and disease awareness content assets. This role is a critical creative management function that upgrades our ability to deliver on the ‘how’ that captures a differentiating expression of core content assets across the sales force, web, congresses, media and patient support platforms.



Experience in providing strategic inputs that inform the creative process is an essential element of the job combined with the ability to understand the clinical context and know ‘what good looks like’ in order to set high standards for agencies to deliver on.
- Major accountabilities:
- In partnership with the ED Creative Strategy- Work on the development of strategy briefs, partnering with Therapeutic Area (TA) leads from CE&E; and General Product Strategy & Capabilities (GPS&C;) and engage with agency teams including creative functions to shape the output
- For priority brands and/or campaigns, review agency creative and provide input
- Knowledgeable in emerging creative / storytelling trends, formats and specifications
- Work on a wide array of brand or product challenges and engagement needs, able to translate strategic objectives into creative tactical choices that maximize customer impact
- Ensure best practices in creative briefing and agency management in partnership with country l

📌 Director, Creative Strategy (Barcelona)
🏢 Novartis
📍 Barcelona