Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies - all thanks to a dedicated general team driving real impact.
It’s built around approachable, guided movement practices that support consistency, confidence, and long-term habit building. Instead of pushing users into intense fitness routines, Simple Move is designed to make movement feel doable, supportive, and easy to return to.
To support this next stage of growth, we’re looking for a Content Strategist (Program Lead) to join the Simple Move team. This person will shape the structure, flow, and quality of our movement programs, turning user needs, product goals, expert input, and performance insights into engaging guided experiences that help people stay motivated and build lasting habits.
Understand the hypothesis behind a CR, retention, or renewal bet, then build it;
Own quality: decide what principles, concepts,



and exercise sets go into a program, choices that move CR, retention, and renewal. Translate hypotheses into ready-to-test workout experiments: select exercises, define order, duration, and progression, generate supporting assets with AI tools where needed, and assemble and upload the final version of programs in the CMS;
Build new programs and improve existing ones from what’s already working: competitor programs, YouTube performance, seasonal trends. Adapt it for our product instead of inventing methodology from scratch;
Work with the Product Content Lead on briefs and priorities on new programs and topics;
You partner with our LTV product manager and Product Content Lead on strategy, then own turning it into built programs;
Experience building or improving structured programs, curricula, or content journeys in a digital consumer product: fitness, wellness, habit formation, or education. You set KPIs, read engagemen

📌 Content Strategy Associate Consultant (España)
🏢 Simple Life App
📍 España