Job Title: Senior Paid Media Specialist
Marketing
We are looking for a creative, analytical and hands‑on Senior Paid Media Specialist to build, develop and scale paid social for our growing portfolio of sweepstakes brands.
This is an exciting opportunity for someone who wants to take ownership of paid social from the ground up and play an important role in growing multiple consumer-facing brands.
As our Senior Paid Media Specialist, you will be responsible for building and managing paid social campaigns for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram).
You will work hands‑on with everything from account and campaign setup, audience targeting and creative testing to tracking, optimisation and performance analysis.
You will work closely with our Digital Acquisition Manager, Programmatic Specialist, designers, and other members of the marketing team to ensure that our paid social activities support the overall acquisition strategy.
Build and develop the paid social presence for our sweepstakes brands
Develop and test new audiences,



targeting strategies and retargeting campaigns
Plan and execute creative testing strategies across different brands and campaigns
Work closely with designers and content creators to develop engaging, high‑performing ads
Write and test advertising copy and messaging
Continuously A/B test creatives, formats, audiences and campaign structures
Monitor campaign performance and optimise towards KPIs such as CPA, ROAS, CTR and conversion rate
Use data‑driven insights to make informed decisions on budget allocation and targeting strategies
Work with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKs
Monitor data quality and investigate discrepancies between advertising platforms, analytics tools and internal reporting
Support the development of the brands’ organic social media presence and content strategy
Explore additional paid social channels such as TikTo

📌 Senior Specialist, Content Marketing (Alcántara)
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