Would you like to join a general, growing company that innovates for a more sustainable tomorrow? Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. UPM Adhesive Materials is looking for a Segment & Business Development Manager, Signage & Promotion and Public Transportation Graphics to join our team.
We are at an exciting stage in the evolution of the Graphics business, with significant opportunities to drive growth through innovation, market insight and strong customer partnerships. As Segment & Business Development Manager, you will play a pivotal role in shaping our future direction, identifying new opportunities and turning market trends into profitable business growth. Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.




Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key stakeholders, representing the company at relevant events and conferences.
Lead customer and partner engagement, including business development discussions and negotiations, to capture opportunities and support strategic objectives.
Develop industry-specific value propositions, evaluate new business opportunities, and contribute to strategic and tactical plans for new and existing products and services.
Lead and support complex business development initiatives and cross-functional projects, ensuring delivery against agreed scope, timeline, budget, and quality objectives.
University de

📌 Business Development Manager (España)
🏢 UPM
📍 España