09 sep
|
Graitec
|
Barcelona
Overview
- The Marketing Director (Global Campaign Execution) builds and leads the general marketing execution engine that converts audience engagement into qualified pipeline — evolving Graitec from discrete campaigns to always-on, AI-enabled growth programs that compound over time.
- Reporting to the VP, Global Growth Marketing, the Director leads a team of five and partners across Growth Marketing, Corporate Marketing, Solutions Marketing, SDR, Sales, and Revenue Operations. The VP sets strategy and organizational direction; this role owns the always-on execution engine and is accountable for its pipeline contribution.
Always-On Growth Engine:
- In partnership with the VP, help drive the transition from building campaigns from scratch each quarter to running programs that are always on — spending team time improving what works rather than restarting from zero.
- Design and build full-funnel lifecycle programs — acquisition, activation, expansion, retention — that run continuously and compound over time.
- Manage the operating model within the strategic direction set by the VP — campaign frameworks, channel mix execution, audience segmentation, and the feedback loops that drive optimization
Use AI tools to accelerate personalization, content generation, campaign testing, and performance analysis at scale.
Campaign Orchestration & Pipeline Acceleration:
- Execute against campaign strategy set by the VP and Corporate and Solutions Marketing — translating strategy into activated, multi-channel programs.
- Drive the campaign calendar, production timelines, and cross-functional coordination across Growth Marketing, SDR, and Sales.
- Lead pipeline acceleration programs — ABM plays, nurture sequences, and SDR-aligned follow-up strategies — that move opportunities through the funnel.
- Identify the highest-performing campaign motions, build the case to scale them, and present recommendations to the VP for approval.
Marketing Automation, Data & Technology:
- Own the glob
📌 Marketing Director (Barcelona)
🏢 Graitec
📍 Barcelona