Trade Marketing and Digital Manager - KGRESSOURCES KGRESSOURCES recrute Consultez toutes nos offres d'emploi et postulez en ligne. À propos du poste

Location: Madrid

We are looking for a Trade Marketing and Digital Manager to support the development of industrial french company.

The adecuado candidate will have a strong understanding of trade marketing and digital marketing principles, and be able to develop and implement effective marketing campaigns to drive sales growth.

Responsibilities

Develop and implement a strong yearly local marketing action plan to execute the country strategy and grow the brand within the market.
Ensure the marketing plan is aligned with central guidelines and local strategy.
Support the Sales team to improve sales through category management and marketing.
Nourish the strategy with consumer, shopper and customer insights.
Propose a strong promotion plan adapted to each category and supporting the Brand DNA.
Recommend and implement an appropriate digital action plan for the country.




Coordinate the actions with the Trade Departments of our local Distributors.
In accordance with IC policies and with the support of the Country Manager:

Local strategic plan:
Analyse data to identify growth drivers and support the KAM/Country Manager to grow the business.
Build a strong local action plan aligned with the country strategy, central guidelines and the brand DNA to grow the business.
Adapt this local plan by channel.
Be the main point of contact for any marketing queries from our distributors.

Category management:
Develop an accurate category management approach with customers and/or distributors to apply the principles of category management, and grow our market share.
Be part of category management customer meetings to support the sales team in their business plan.
Recommend and sell (with the sales team) range management, promotion events/plan, merchandising with customers.
Develop an annual promotional calendar working closely with the sal

📌 Trade Marketing and Digital Manager (Madrid)
🏢 KGRESSOURCES
📍 Madrid