Job Title:

Senior Paid Media Specialist
Department:

Marketing
Location:

Marbella
Reports to:

Programmatic Specialist
We are looking for a creative, analytical and hands‑on Senior Paid Media Specialist to build, develop and scale paid social for our growing portfolio of sweepstakes brands.
This is an exciting opportunity for someone who wants to take ownership of paid social from the ground up and play an important role in growing multiple consumer-facing brands.
The Role
As our Senior Paid Media Specialist, you will be responsible for building and managing paid social campaigns for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram).
You will work hands‑on with everything from account and campaign setup, audience targeting and creative testing to tracking, optimisation and performance analysis.
You will work closely with our Digital Acquisition Manager, Programmatic Specialist, designers, and other members of the marketing team to ensure that our paid social activities support the overall acquisition strategy.
Key Responsibilities




Build and develop the paid social presence for our sweepstakes brands

Set up, manage and optimise paid campaigns across Meta

Develop and test new audiences, targeting strategies and retargeting campaigns

Plan and execute creative testing strategies across different brands and campaigns

Work closely with designers and content creators to develop engaging, high‑performing ads

Write and test advertising copy and messaging

Continuously A/B test creatives, formats, audiences and campaign structures

Monitor campaign performance and optimise towards KPIs such as CPA, ROAS, CTR and conversion rate

Use data‑driven insights to make informed decisions on budget allocation and targeting strategies

Identify opportunities to scale successful campaigns

Work with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKs

Monitor data quality and investigate discrep

📌 Senior Paid Media Specialist (Madrid)
🏢 Hero Gaming
📍 Madrid