Organization- Regional Office - Palma
The Opportunity Hyatt is looking for an Associate Manager, CRM , Digital Campaigns & Projects to join the Digital & Direct Channel team in Palma de Mallorca, Spain, working under a hybrid model.
In this role, you will contribute to the growth of Hyatt’s direct channels through the planning, execution, and optimization of CRM and digital campaigns, as well as the coordination of projects related to the digital and web experience. You will work with regional and general teams, hotels, agencies, and external partners to drive customer and World of Hyatt member acquisition, conversion, engagement, loyalty, and retention.
Since 1957, our colleagues and guests have been at the heart of our business and have helped Hyatt become one of the world’s leading and fastest-growing hospitality companies.
The Role Reporting to the Director, Digital & Direct Channels South EAME, the Associate Manager, CRM , Digital Campaigns & Projects will be responsible for coordinating the strategy, execution, and optimization of CRM initiatives, digital campaigns,



and projects related to the web and digital ecosystem.
Coordinate campaigns, tactics, and touchpoints aimed at Hyatt guests and World of Hyatt members, using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings.
Manage the relationship calendar and ensure the proper alignment of campaigns with commercial, regional, global, and hotel priorities.
Lead the execution and optimization of CRM and digital campaigns, ensuring alignment with direct-channel performance objectives.
Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across different touchpoints.
Act as a liaison between Digital Marketing, Web, Contact Center, Revenue Management, Operations, eDistribution, and Marketing teams.
Coordinate digital projects from end to end, managing milestones, dependencies, risks, deliverables, an

📌 Associate Manager, CRM (Islas Baleares)
🏢 Hyatt
📍 Islas Baleares