At ING we are looking for a Conversion Rate Optimization Expert
Your role and work environment: We are looking for a talented and enthusiastic Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain . In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self‑employed & Micro companies in Spain. This is an exciting segment, with a focus on start‑ups and entrepreneurs – the backbone of our economy and future growth.
Key responsibilities
- Be the driving force behind our digital sales and customer growth acceleration.
- Transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale — to push up conversion rates.

Conversion & Experimentation
- Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.




- Run high‑impact A/B and multivariate tests using Adobe Target.
- Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
- Translate results into crisp, actionable recommendations that inspire squads to move fast.

Funnel Optimization & Analytics
- Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
- Track the full funnel — from click to sale — and steer optimizations where they matter most.
- Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.

Content, UX & SEO Enhancements
- Hunt down friction and elevate every step of the customer journey.
- Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
- Spot new capabilities and innovations that push our digital sales engine forward.

Collaboration & Best Practice Sharing
- Partner daily wit

📌 CRO Expert Business Banking (Madrid)
🏢 ING Hubs Romania
📍 Madrid