Brand Communications Planning Manager, Europe

JobDescription:

BrandCommunicationsPlanningManager,Europe

(ImagingCommunity&UserEngagementFocus;)

Location: Madrid

On-boardtime: ASAP

Aboutus:

We are a technology company, driven by the passion to create the ultimate products, with smart terminals and intelligent services at its core. Founded over 20 years ago, with headquarters in Dongguan, China, we are proud to say that we still have over 80 percent of employees working in R&D;, as part of our proprietary research and development system. By now, we have over 300 million active users worldwide, and we are ranked 5th in global market share.

HoldingafirmbeliefincreatingthevivocultureinEurope,weareproudtosaythatourteamiscourageous,ambitious,authenticandmulticulturalwith15nationalitiesandgrowing.Wecelebrateeachnationalities'specialday.Atvivo,wemakesureyourvoiceisheard,andyourcultureisrespected.

At vivo, we commit ourselves to one thing, do the right things and do things right. We support openness and authenticity, promote self-reflection and continuous learning, we thrive to provide a working environment where our talents can perform at their peak.

Overview

vivo Europe Marketing is seeking a Brand Communications Planning Manager with a sharp editorial instinct for imaging content and proven capability in localized community engagement. This role focuses on user engagement and brand communications for the vivo X Series flagship imaging products in Europe. The core mandate is to build long-term, asset-driven content, community programs, and creator collaborations around European photographers, imaging enthusiasts, and visual culture ecosystems—anchoring vivo's long-term brand equity through imaging. The idóneo candidate has a genuine interest in contemporary visual culture (street photography, documentary, independent publishing, emerging visual authors) and understands how to work with creators,



communities, and content.

KeyResponsibilities

ImagingUserEngagementStrategy

- Coordinateverticalfunctionstoconnectregionalimagingstrategywithlocalizedexecutionacrosspilotmarkets

Photographer&ImagingCommunityEngagement;

- Own day-to-day communication and annual collaboration planning with key partners including agency-represented photographers and ZEISS-affiliated photographers, sustaining stable and long-term creator relationships
- Lead communication design, content planning, and creative collaborations with photographers, imaging collectives, and creator communities ensuring brand activity aligns with community context and preserves the creative independence of partners
- Co-create localized user engagement programs with country agencies; identify local imaging culture opportunities (e.g., local photo festivals, independent galleries, creator collectives) and translate them into actionable brand initiatives

ImagingContentPlanning&On-GroundActivations;

- Plan and organize intimate on-ground activations for photographers and imaging enthusiasts, including but not limited to workshops, screenings, photo salons, city photo walks, and partnership programs with photo festivals
- Lead imaging content planning (feature stories, creator interviews, photo collections, etc.), delivering communication assets that meet editorial-grade aesthetic standards and avoid overly branded presentation
- Support the development of long-term imaging brand assets, including content libraries,



community relationship equity, and reusable methodologies

ProjectOperations&Cross-FunctionalCoordination;

- Integrateregionalstrategywithagencyteamstorunimaginguserengagementprojectsthroughthefulllifecycle;conductregularreviews,codifylearnings,anddeliveragainstuserengagementKPIs
- Collaborate effectively across PR, IMC, product, e-commerce, and channel functions to ensure imaging content assets are reused efficiently across all touchpoints
- Manageprojectbudgets,trackKPIs,evaluateoutcomes,andreportkeyprogresstoregionalleadershiponaregularbasis

Qualifications

Must-Have

- Bachelor's degree or above (any discipline), with 5-7 years of marketing experience, including at least 3 years in user engagement or community-focused roles
- Genuineinterestinandknowledgeofcontemporaryvisualculture;familiaritywithstreetphotography,documentary,independentpublishing,andemergingvisualauthors
- Demonstratedexperienceinsocialplatformoperationsandtheorganizationofintimateon-groundactivations;understandingofcreators,communities,andcontent
- Sharpmarketinsightandculturalinstinct;clearlogicalthinking,strongcommunication,andprovenabilitytodriveexecution
- Strong cross-functional collaboration, horizontal alignment, and project execution capabilities; able to independently solve complex problems
- FluentinbothMandarinandEnglish—bothusableasdailyworkinglanguages

Preferred

- Overseasworkingexperience(especiallyinEurope),orestablishedlocalresourcesinphotography/imagingculture
- Priorexperiencewithimagingbrands,culturalinstitutions,independentpublishers,photofestivals,orcreatorcommunityplatforms
- Hands-on experience collaborating with photographers, independent galleries, photo curators, or cultural brands
- ProficiencyinadditionalEuropeanlanguages(Spanish,Italien,Polish,German,etc.)isaplus

#J-18808-Ljbffr

📌 Brand Communications Planning Manager, Europe (Madrid)
🏢 Vivotech
📍 Madrid